Value Prop Canvas: A Powerful Customer Insight Tool
Learn how the new Value Prop Canvas framework can jumpstart your product and design process while avoiding the pitfalls of previous outdated business and product planning tools. If you’ve never used the Value Prop Canvas to uncover the Pains, Gains and Jobs to Be Done of your users, DO IT!
A subset of the Business Model Canvas, Value Prop Canvas gets you and the stakeholders better in tune with what the users’ needs are – whether explicit or latent. It’s become the go-to starting point for much of our team’s work – whether leading in to a Business Model Canvas or into a Design Sprint. I’ll share examples of how we’ve engaged the customer and invigorated the stakeholders using this powerful tool and walk you through how to get your first Canvas session launched.