Why Business Needs Research: A Look at Human Decision Making Process

Anoop Jayakumar
06 Oct 2021
12:00 pm - 1:00 pm CDT

Why Business Needs Research: A Look at Human Decision Making Process

Unless you work for a mature organization which has systematically internalized UX Researchjustifying the need for research dollars is something most senior researchers have had to go through at least once in their career, if not more. It is indeed an uneasy feeling to know that I, the researcher, need to take it on myself to justify the value of a scientific profession that produces thousands of MS and PhD graduates every year.

This is particularly hard when working with business stakeholders who take pride in their ‘gut’ decision making. The sparse nature of public information on research’s direct impact on bottom lines and to other measures businesses care about has only made this a harder problem, so much so that it is demoralizing to a young researcher. The talk explores the normal human decision making process, and makes a case on why a more deliberate & structured process for decision-making that includes proper research is the smarter way to go.