You Have a Seat at the Table: Now What?
During last year’s conference, I spoke about getting a seat at the table through UX measurement. The title of the talk was: “Seat at the table: can’t spell executive without UX” This year I’ll present a short summary of last year’s talk and will present the wins and challenges of having and maintaining a seat at the table. I’ll share success stories along with sentiments from Adobe and Kimberly-Clark to mention a few.
Kimberly-Clark, details how a single UX score was shared with stakeholders and proved how UX research can impact business outcomes. Now measuring UX is a table steak, and the redesign doesn’t get pushed into production until it reaches the desired UX Score. Adobe: they launched a benchmarking program to measure usability, and why this led to significant improvements in the product, wider buy-in from leadership and greater data-driven customer value. Now,they align the UX team MOBs to the performance of the qxScore performance.
You’ll learn how to maintain a seat at the table and tackle some of the challenges that come along with it. What are the executives expectations as a results. e.g., align UX team’s MOBs to QXscore performance, integrate UX insights measurement into the product life cycle and more.