James Helms

Design Leader, Intuit Strategic Partnership Group
James Helms

James Helms

Design Leader, Intuit Strategic Partnership Group
linkedin-icontwitter-icon

Biography

A career in brand design, creative direction, and experience strategy led me to Intuit where I established a design practice in Plano, recruiting amazing, diverse design talent who’ve grown to become design, product, marketing and customer experience leaders. I established Design Week with the mission to activate design thinking and doing. I sponsor our Innovation Catalysts, Intuit’s community of Design for Delight ninjas, trained to coach customer empathy through observation, broadening and narrowing techniques to find, define and attack big problems worth solving, and rapid prototyping and concept iteration – so Intuit continues to innovate like a start-up. And I offer a design lens to our business strategy, putting the needs of our accountant partners and their clients at the center of our priorities, shifting our emphasis from delivering products that serve professionals to designing services that enable pro-to-client relationships while delivering significant revenue for our business.

I’ve also served as Adjunct Professor at UNT’s College of Visual Arts and Design, Designer in Residence at SMU’s MADI program and on the Corporate Council for Innovation for the Dallas Entrepreneur Center. I also paint, draw and have trouble talking without a pen in one hand.