Jessie Webster loves stories. News stories, ranging from inspiring to infuriating, came first. During a stint working for Mickey Mouse, fanciful stories were prominent. And most recently, user stories. From supply chain management to ordering movie tickets, Jessie has helped share users’ tales of motivators, delights, and pain points through contextual research as an Experience Researcher with projekt202. She studied journalism at the University of Arizona and delights in applying journalistic principles and practice to ethnographic research. She believes that all experiences are stories waiting to be uncovered, understood and shared. Jessie wants to improve lives, one interaction at a time.