Jesslyn Beattie

Jesslyn Beattie is a seasoned leader focused on leading innovation through human-centered design methods as Design Director at USAA. She holds a keen interest in design thinking, customer research, experience strategy, and business innovation. Jesslyn’s style of work is primarily based on the belief that the best ideas come out of diverse yet collaborative teams, where divergent thinking is embraced, experimentation is encouraged, and an accelerated failure cycle is the fastest path to a delightful experience for the customer and the business.