Joe Meersman is the Director of Design Strategy at IBM. He has led teams of designers in the delivery of cognitive-enabled applications and services across the Cloud and Watson portfolios. As part of the IBM Design’s core team, he has educated over 1000 non-designers in design thinking and activated practitioners working on product teams across the globe. Before joining IBM, he delivered user experiences for Razorfish, Motorola, Herman Miller, Walgreens, State Farm, Belk, Veolia, Highmark, Polycom, Covidien, MSA, Allstate, Follett, Samsung, and Chrysler. He lives in Austin with his wife, two children, and a Great Pyrenees.