Lena Quach is an ever-curious Experience Design Researcher at Capital One. She is passionate about helping teams translate insights into product strategies that intersect customer empathy with business needs. As a former product manager who’s launched multiple products, she is constantly finding new ways to make design tools and frameworks more applicable to product development and move teams into an iterative learning environment.
She has experience planning, leading, democratizing and executing research and translating them into actionable plan. She’s an advocate for using a mixed methods approach and design thinking to uncover insights and ideas from different angles.
She loves what she does!
Specialties: mixed methods, ethnography, rapid prototyping, contextual inquiry, online unmoderated testing, usability tests, in-depth interviews, comparative tests, card sorting, field studies, journey mapping, agile, product management, project management, innovation, design thinking, consumer insights, user needs discovery, experience design research, rapid experimentation, prototyping, agile, scrum, marketing, product design, service design, SaaS, eCommerce, UX research management, facilitator, product strategy, design strategy