Spark is led by co-founder and Chief Catalyst, Matt Arnold. Matt has over 25 years of experience focused on brand strategy and human-centered design. He has led successful, mission-critical projects for some of the world’s top brands. He has built and led multiple design teams and can help your organization improve your design and brand outcomes.
He holds a BA in Communication Studies from The University of Iowa and an MS from Illinois State University. His research focused on computer-augmented group decision-making. Matt is a Certified Usability Analyst (CUA) and Certified Experience Analyst (CXA) through Human Factors International. He earned product management certification from the Pragmatic Institute. He has in-depth design thinking training from The Illinois Institute of Technology’s Institute of Design. Matt is a trained Strategic Doing practitioner, trained by Purdue University’s Agile Strategy Lab.
He is a proud resident of Iowa City, IA, where he lives with his awesome wife and their wonderful kids.