Nayaab Lokhandwala

Nayaab is a Senior UX researcher at Alaska Airlines with over 10 years experience in design. She comes from a background in industrial design, before she transitioned into generative user research. This background coupled with her current work helps Nayaab live at the bridge of making ideas and strategies come to life through a deep understanding of people. She has worked in design consulting for industrial, service and experience design and in various industries including healthcare, banking experiences and most recently in travel.