Priyama Barua is the experience strategy director of the eastern region at Merge. She and her team are focused on creating seamless and innovative experiences using human-centered and participatory approaches. Priyama has been instrumental in implementing transformative end-to-end customer experience and new business models for Fortune 500 companies, especially in the health and finance domains. She is passionate about building more bridges between design and business and getting people aligned around a vision of change. In past lives she’s been a professional fashion photographer, an entrepreneur, and a professor. Her master’s in design management and MBA in operations enable her to build solutions that are sustainable and scalable and are reflective of business priorities. Originally from the tea-growing region of Assam in India, she now lives in Boston, where you’ll find her exploring nooks and crannies and sailing on the Charles.