Rebecca Baker, PhD.
I use my extensive experience in problem identification and analysis to help my company and our customers find the best possible solutions. With over 20 years enterprise software experience and a PhD in Information Science, I’ve gained insight and perspective on the many facets of the software development process and how to do the best thing for my company and my users.
Over the years, I’ve used those insights to inform multiple publications and speaking engagements on topics ranging from information encapsulation to remote usability testing. I have written a book about a company that uses stories to bring context to every facet of the process and improve efficiencies and am currently obsessed with coming up with more rigorous ways to define problems. I lead the world-class team of UX designers at the Active Network to solve enterprise-level software conundrums with user and market data.