Sarah Reid is a Principle of Design Research at Dialexa. As a core member of Dialexa’s Research & Design practice, Sarah advises clients on topics from product strategy and innovative, human-centered solutions, to operational efficiencies and designing better business outcomes. In addition to her client-facing activities, Sarah also builds the practice of Design Research (e.g., Design Thinking Methods, User Research Frameworks, Business Model Innovation, POCs, Product Strategy) at Dialexa, serves on The Women of Dialexa Committee, The Diversity and Inclusion Committee, and participates in the institution building at Dialexa.
Outside of work, Sarah is part of Dialexa’s unofficial “Bike Gang Ridiculous” a motley crew of bicyclist enthusiasts enjoying the local trails around DFW. You can also find her at a local burger joint or on the Katy Trail.
Sarah graduated magna cum laude from Abilene Christian University, with a concentration in Graphic Design. While at ACU, Sarah won Best in Show two years in a row.