Trina Uzee is the Executive Creative Director and Design Director of the UX and Design Group at Allstate mindfully leading the UXD practice. It is her personal purpose and passion to teach, guide and inspire teams and UX practices to Lead With Love. Whether you are a manager of people or part of a team, you can both guide and begin with love, compassion and empathy for your team, other disciplines and our beloved users. Talking at The Big Design Conference gives Trina yet another platform to be an emissary of light in UX and corporate America. As a creative, UX and digital trailblazer–she was a UX Director in 2003 before UX was a thing–Trina has led and coordinated multi-agency initiatives for some of the biggest brands and agencies in the world like GSD&M, Tribal DDB and Digitas. Trina is one of the too-few women in UX and Creative Leadership, but that has never been enough. In addition to her day job, Trina is a Wellbeing Champion at Allstate creating all of their mindfulness and self-care programs. She also leads the meditation practice for all of Allstate. Her fresh perspectives and insight have led to invitations to serve on award show panels, as well as speaking gigs at SXSW, SODA, SheSays Chicago, General Assembly, AIGA, Ladies That UX, Women in Wireless, The Big Design Conference, numerous start-ups, Capital One and Allstate. She has always been driven to create. Jewelry designer. Batik artist. Entrepreneur. Speaker. Mentor. Author. Illustrator. Lover of hot baths, yoga, meditation and crystals.