Check out this great group of speakers in the Strategy track for Big Design 2012. You’ll love each of these talks and you can learn from each person.
Russ Unger. UX Principles of Jim Henson
And yes, there will be muppets.
Ben Judy. Axis & Allies: Design Thinking in World War II
The trade-offs are fascinating: Durability vs. accuracy. Reliability vs. uniqueness. Speed of delivery vs. quality control. Usability vs. power. There is much a modern-day designer (in any field) can learn from armies of the past and the industries and cultures behind them.
Tomer Sharon. Achieving Failure: Alienating Stakeholders from Great UX Research
Teresa Brazen. Intentional Environments: Designing a Culture of Co-Creation
Teresa Brazen will draw from her experience bringing this holistic outlook to the design process. Pulling from methods used in filmmaking, fine art, design research, facilitation, improv, and UX design, she crafts “intentional environments” for her teams and clients. These literal and figurative environments cultivate work that is actionable, co-created, co-owned, and much more likely to succeed in the world.
Marcelo Somers. Defining a Core Focus: What Job are You Doing?
The most famous example of the appliation of this framework is a fast food restaurant’s attempt to improve sales of milk shakes. At first, they tried to improve the product through customer segmentation. What they learned though is that customers were “hiring” milkshakes as a breakfast alternative that entertains during the morning commute. By better understanding, and addressing this job, they were able to gain share against their real competitors: boredom and bagels.
Ezra Englebardt & Timothy Parcell. Defining the New Partnership
This new partnership is critical during the initial stages of client engagement (discovery, defining) through completion (designing, developing, deploying). Whether we’re redesigning lenscrafters.com or building interactive menu boards for Dunkin’ Donuts, a strong partnership between strategy and experience design is at the foundation of all our work.
Related articles
- Jim Henson 1963 short explains “Data Communications” (adafruit.com)
- Jim Henson short explains “Data Communications” for Bell execs, 1963 (boingboing.net)
- Jim Henson: Charlie Magnetico (milkandcookies.com)
- Your Usability Speakers at Big Design 2012 (bigdesignevents.com)
- Sharron Rush is Opening Keynote Speaker at Big Design 2012 (bigdesignevents.com)